mercredi 15 juillet 2015

Domestic (US) Box Office Hitting a Brick Wall ?

To me, it's becoming apparaent in quite a few 'major' blockbuster examples of Summer (or otherwise) releases that what is regarded as the usual 'depndendable' US domestic box office is being financially taken over by the international overseas market, now I know that a whole bunch of oversea countries combined will make up a lot of WW box office, but it seems films can no longer fall back on or be guarranteed a strong US $$ stronghold on their WW box office. I am in the UK, can cannot vouch for all the reasons why this this may be the case, but it appears to be happening more and more, that films overall BO are relaying on strong overseas $$$ for sustained 'success'.

Example being....

http://ift.tt/1HNhcew

Would be regarded as doing well internationally but a domestic showing of just over $70m is pretty bad at this stage of release, has the US given up on cinema ? Equally people have made a bif hoo-ha over AoU's reduced domestic BO compared to the first film.

Thoughts anyone ?


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