lundi 24 octobre 2016

Franchise Fatigue...Is It Real?

Ok, someone had to start this discussion. Might as well be me. :)

So, I think its safe to say that this year has not been kind to sequels from studio franchises. This was a big year with a lot of new installments in pre-existing movie franchises, some were highly anticipated (Civil War, Batman v Superman, Star Trek Beyond, Jason Bourne) and some nobody ever wanted (ID4, Alice 2).

Besides a few exceptions (CW and Star Trek Beyond) this year was rough for studio tentpole films, especially from a critical perspective. Movies like BvS, X-Men Apocalypse, TMNT 2, ID4 2, Alice 2, Jack Reacher 2 got demolished by critics. While some of them were critic proof and still made money, a lot of them fizzled out at the BO as well. I think its safe to say we're not getting another TMNT or ID4, Universal may be hesitant to do another Bourne movie, and although loved by critics, Paramount has got to be disappointed with ST Beyond's BO performance. And although, it did very very well, some are saying Civil War should have done better at the BO given its near unanimous praise as one of Marvel's best films.

Are we reaching a saturation point where a are starting to wear on these big budget franchise tentpoles or does Hollywood simply need to up the ante and produce more compelling films and the audiences will show up? What are your thoughts?


Franchise Fatigue...Is It Real?

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