DCEU Audience....who is it? And who should it be?

I believe a great deal of the issues with these films is in the intended audience. I think one of the reasons the animated films and shows are so well done is because DC knows and understands exactly who they are making those shows for. But I don't think they have the same confidence who their target audience is for the films. So, in your opinion....

Who are they making these films for?

and...

Who should they be making these movies for?

General movie going people?
Hard core comic book fans?
Families? Kids?
Summer blockbuster crowd?
All of the above?

Personally, I have a feeling DC is choosing the last one. Thoughts?

DCEU Audience....who is it? And who should it be?