dimanche 11 janvier 2015

The end of 'traditional' blockbuster season?

I searched for a similar topic, but couldn't find it. With prime summer blockbuster dates being booked years in advance, studios have gradually experimented with early spring and fall to varied results. And with the right film, it paid dividends outside summer and holiday seasons. With their rivals catching on, we're seeing more big films open earlier.



I know summer is still a prime moviegoing season, what with kids being out, but with studios spreading films around the year -- rather than concentrating on a spot in the May - August window -- there's more breathing room.



Thanks to WB, Disney and Universal jumpstarting the 'spring blockbuster' model -- we're now seeing more 'summer' films open in spring. (And if you have the right film opening in February or October, that can be pretty lucrative too.) The below list is a partial roundup of pics that have done well outside summer.



The Lego Movie - February 7, 2014 - $468M worldwide

300 - March 9, 2007 - $456M WW

Alice in Wonderland - March 5, 2010 - $1B WW

300: Rise of an Empire - March 7, 2014 - $337M WW

The Hunger Games - March 23, 2012 - $691M WW

Oz: The Great & Powerful - March 8, 2013 - $493M WW

Fast & Furious - April 3, 2009 - $363M WW

Clash of the Titans - April 2, 2010 - $493M WW

Fast Five - April 29, 2011 - $626M WW

Captain America: The Winter Soldier - April 4, 2014 - $714M WW

Gravity - October 4, 2013 - $716M WW



And now WB is releasing their biggest film -- Batman v. Superman -- in the Hunger Games spot for 2016. And half of their DC lineup have spring dates as well as a mix of regular summer and holiday dates.



Fox even has two Marvel films currently scheduled for February and October 2016 -- Deadpool and Gambit -- in addition to X-Men: Apocalypse on Memorial Day weekend.



What do you guys think of the 'traditional' blockbuster season going away?




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