Rolling Stone: Top 40 Marvel Movie Ideas, Ranked

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From smart casting choices to Spidey and X-Men reboots, we rank the decisions that have shaped Marvel's superhero universe, from best to worst.

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1. Casting Robert Downey Jr. as Tony Stark


2. Hiring Joss Whedon to Write and Direct 'The Avengers'


3. Launching Marvel Studios


4. Putting Kevin Feige in Charge of the Marvel Cinematic Universe


5. Taking Advantage of Post-Credits Scenes


6. Plucking Hugh Jackman Out of Obscurity to Play Wolverine


7. Casting Samuel L. Jackson as Nick Fury


8. Putting Jon Favreau in the 'Iron Man' Director’s Chair


9. Everything about 'Spider-Man 2'


10. Allowing Bryan Singer to Fully Explore 'X-Men's Metaphors


11. Casting Tom Hiddleston as Loki


12. Turning 'Captain America: The Winter Soldier' Into a Political Thriller


13. Creating Strong Female Characters


14. Embracing the Mythical Nuttiness of 'Thor'


15. Making 'Blade'


16. Making the Hulk a Team Player


17. Casting Actors With Screen Chemistry


18. Rebooting the X-Men Franchise With 'First Class'


19. The Mandarin Twist in 'Iron Man 3'


20. Having Lou Ferrigno Voice the Hulk in 'The Avengers'


21. Taking a Big Risk With 'Guardians of the Galaxy'


22. Hiring Top-Shelf Actors for Key Roles


23. Giving the Fantastic Four Yet Another Chance


24. Rebooting the Spider-Man Franchise


25. Approving the Script for 'The Amazing Spider-Man 2'


26. Letting Ang Lee Make an Art-House 'Hulk'


27. Ignoring 'Agents of S.H.I.E.L.D.'


28. Putting the 'Daredevil' Mask on Ben Affleck


29. Replacing Bryan Singer With Brett Ratner on 'X-Men: The Last Stand'


30. Turning 'Iron Man 2' Into a Coming-Soon Commercial


31. 'Killing off' Cyclops and Professor X


32. Blowing the 'Dark Phoenix' Storyline


33. Making That 'Elektra' Movie


34. Mishandling the Big-Budget 'Fantastic Four' and its Silver Surfer-ed Sequel


35. Jamming Venom Into 'Spider-Man 3'


36. Wasting the Character of Deadpool


37. Casting Nicolas Cage as Ghost Rider


38. Greenlighting a Second 'Ghost Rider' Movie


39. Giving Roger Corman the Rights to the Fantastic Four


40. 'Howard the Duck'

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